If you’re looking for your next signature scent — look no further. Luxury fragrance brand Creed has opened its doors at Paradise Plaza, the first and only dedicated fragrance brand in the Miami Design District.

The opening coincides with the launch of the newest men’s fragrance in 10 years, Creed Viking. Catering to the sophisticated jetsetter who desires luxurious scents, Creed Miami offers all of the brand’s best selling fragrances like Aventus, Green Irish Tweed, and Love in White.

At MDD, the store’s modern approach to the classic Creed brand is reflected in touches of sleek brass, glass, and white lacquer details. The MDD location is only the third in the US, joining outposts in Las Vegas and New York.

Creed has been handcrafting custom luxury fragrances for the British royal houses for over 250 years and enjoys an impressive pedigree as perfumer to kings, queens, politicians and celebrities. Among House of Creed’s historically notable clients? Queen Victoria, Winston Churchill and John F. Kennedy.

The company has passed from father to son since its inception in 1760; starting with James Henry Creed who commissioned a custom scent for King George III after he fell in love with a pair of Creed scented gloves. Six generations later, Olivier Creed acts as master perfumer with his son and heir apparent Erwin Creed to carry on as the next generation. Using an ancient, handcrafted technique and infusion process long abandoned by the modern perfume industry, Creed’s decadent fragrances are basically a work of art and truly unique.

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